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Our Services

Social Media Planning

CMS Media develops strategic, data‑driven social media plans tailored to each client’s audience, goals, and budget. This includes:

  • Audience and platform analysis

  • Channel mix recommendations

  • Budget allocation and pacing

  • Campaign architecture and flowcharts

  • KPI alignment and forecasting

Media Buying and Execution

We manage end‑to‑end campaign setup and optimization across major social platforms to ensure media investments deliver maximum performance. This includes:

  • In‑platform setup (Meta, LinkedIn, TikTok, YouTube, and more)

  • A/B testing and creative optimization

  • Daily and weekly performance monitoring

  • Bid strategy and pacing adjustments

  • Vendor and partner coordination

Performance Reporting & Insights

  • We provide clear, actionable reporting that helps clients understand results and make informed decisions about future campaigns. This includes:

  • Weekly, monthly, and end‑of‑campaign reporting

  • KPI tracking (engagement, reach, conversions, ROAS)

  • Insights and recommendations

  • Trend analysis and optimization roadmaps

Agency Support & Overflow

We offer senior‑level support for agencies that need additional expertise or bandwidth without adding full‑time headcount. This includes:

  • Media planning and buying support

  • Pitch decks and new business strategy

  • Campaign audits and optimization plans

  • Temporary or ongoing overflow coverage

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